A series of period-themed Augmented-Reality Instagram filters (2021-2024)
In continuation with our aims to tackle period poverty and stigma, we designed and built several period-related filters that can be used on Instagram.
We aim for our users to share their experiences with menstruation on social media using our filters, as a way to open up the conversation around periods. The best way to tackle the taboo is to talk about it!
As of 2025, Instagram and Meta have removed all custom-created AR filters from their platforms, so unfortunately you are no longer able to use them, however to see them in action, visit our Instagram page.
PMDD filters for activist, educator and healthcare professional Annika Waheed (2023)
In 2023, we created two Instagram filters for PMDD educator and activist Annika Waheed. These filters were created as part of her online social media activism, as a way to open up the conversation with her viewers.
Instagram: @hormonesandheartaches
We made two filters titled Carb Loading and Hell Week which playfully visualises the up and downs during her periods, and how her sense of hunger or irritation takes precedence during this difficult time.
Listen to Annika’s work here.